These days most beauty product companies like to follow the trend of what people are currently asking for, therefore the words 'natural, organic & eco-friendly' are being used in excess; but unfortunately these companies claims need little to no truth in their words. A product that has an ingredient that is 'naturally sourced', however is still filled with parabens, sulfates & lots of other nasty chemicals, can STILL be eligible to add 'natural' to their branding. This is the same when claiming to be 'organic'; if 1 out of their 20 ingredients is organically source, they can claim that it's 'organic'. The word organic is pretty much useless unless a certification stamp can be found on a product.
Using all organic skincare, that is also vegan & 100% cruelty-free is imperative to Jamie Louise. Not only does she try to not ingest toxic chemicals, she also chooses not to put toxic chemicals on her skin. Our skin is our largest organ & everything we put onto it soaks in, so it's important that we are nourishing it with organic skincare & a healthy diet. Foods that contain essential fatty acids are great for our skin, some of these include: avocados, nuts & seeds, & cold-pressed oils.
Jamies go-to skincare, Antipodes, a New Zealand skincare brand, which includes 100% natural ingredients, 70-95% of those ingredients being certified organic. Toxic-Free facials are also something that Jamie enjoys treating herself too & sometimes finding a business that only uses organic cruetly-free products can be difficult. Well, holistic facialist Natalie Sellars from KINDRED, is paving the way for organic, natural facials that are actually good for you & leave your skin feeling nourished & revitalised. KINDRED offers toxic-free facials, using all organic products that Natalie has tried & tested herself.
We all have a choice as consumers as to which companies we want to support, & the types of products we choose to buy & use. Let's support companies that are making a difference & that are taking steps to make change within our world; for the better.